Friday FindsLeave a Comment
Need some random awesome from around the web? Here is our list!
1. The Ballad of a Wi-Fi Hero
2. Social Concern
3. Wear what you read!
4. Live in NWA? Like to give your time?
5. Egg-celent Recipes
Need some random awesome from around the web? Here is our list!
Many wouldn’t know it and outsiders are always surprised, but Northwest Arkansas has a thriving startup scene. Entrepreneurs in Northwest Arkansas are taking brave risks to innovate and launch new and fun businesses. Moxy Ox is a young business that has found a place in the creative, digital, communications, and print spaces. We are a startup turned young agency and we learn new things every day!
Here are some resources that have helped Moxy Ox grow.
Insights on making ideas happen.
Creatives United is an open community dedicated to bringing creatives together.
Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable.
Determine what your business looks like through strategic planning.
Brand Loyalty is that magical stuff that makes a consumer choose your brand. Brand loyalty is the faithfulness a consumer expresses from path to purchase. If you work for a brand, your marketing team probably uses this buzz word a lot. Brand loyalty is your brand’s equity: the value that carries the life of the brand.
Older generations have strong ties to brand loyalty. The advent of the world wide web and social media platforms brand and consumer interface has transformed. Younger generations are less likely to be loyal to a single brand and when they are loyal, it takes a tremendous amount of effort for the brand to achieve.
Millennials are “free agents” who can be very fickle.
So what is the psychology behind developing brand loyalty? Independent researchers Michael Syrett and Jean Lammiman outlined the Millennial Generation’s behavior toward brands. Because Generation Y, or Millennials, have such rapid access to information they are a inoculated against most advertising. So brands must step up to the challenge to change the way they reach this segment of the population. Syrett and Lammiman outline primary identifiers of the Millennial Consumer:
The first step to building Millennial Generation consumers who are brand loyal is to understand how they prefer being advertised to. We want access their attention with mass mailers anymore. If we want to amplify our brand messages, we must consider our audience. Millennial consumers have unique needs, and deserve unique advertising.
We love local. That is obvious from our extensive client list. Northwest Arkansas is full of unique businesses, events, and attractions.
For the second year, we can add NWA Fashion Week to the list.
“NWA Fashion Week was created on behalf of an organic group of designers, boutiques and other market leaders who are committed to creating a vibrant and exciting fashion community in NWA. We are committed to educating and empowering our community, raising awareness for local non-profits and encouraging volunteerism in Northwest Arkansas.”
Moxy Ox is proud to be a Print+Creative Sponsor.
We’ll see you on the catwalk!
[one_third][/one_third][two_thirds_last]When Joe Payne dreamed up Moxy Ox, he knew he needed a partner. Joe knew he needed a friend who understood where his vision was headed and loved building new brands. David Baker was just such a friend and partner.
Together Joe and David founded Moxy Ox.
Three years of conceptualization, acumen, and hard work later Moxy Ox is a thriving company – ready to move into the next chapter.
David helped launch Moxy Ox and excelled at building a new company. Now that Moxy Ox has matured, David is ready to transition to the next new project where he can, again, work with new brands that need his expert brand building experience in order to thrive and grow in the same way Moxy Ox has.
Moxy Ox moves forward without David, but in deep gratitude, and we are thankful for our partnership with him. The separation is amicable and we look forward in supporting David in all his new adventures.[/two_thirds_last]
We love bringing you a list of things from the internet to get you through Friday. After a significant amount of searching… it became clear that this is the only thing you need this Friday.
Click and Enjoy!
We have the opportunity to work with really epic businesses. We like to think that the clients we attract are so funky fresh because we are so funky fresh. Like seeks like. Recently, we’ve had the pleasure of working with Ozark Natural Foods’ Marketing Team. These folks are the “dream clients”. They get what we do, love innovative problem solving, and are super fun to work with. Can you tell…. we asked for a picture for this client profile and this is what they send us.
Ozark Natural Foods is a finalist for the Arkansas Business of the Year Awards (Category III)
They also won the Excellence in Business Award from the Fayetteville Chamber of Commerce for Best Green & Sustainable Business.
“Good work” has varying definitions to all of us. Professionals get to determine, for themselves, what is good work and what isn’t. We knew that it was important to extrapolate what “good work” was to Moxy Ox. We want our work culture to be a culture that evokes consistent good work and creativity. Our entire team focused in on what makes Moxy Ox different and how we frame good work. This is what we came up with:
No one wants a reward for being THE WORST, right? But some brands can’t help but earn that accolade . While some of these behaviors seem like a no brainer: Hello Pace Picante. Sometimes bad online behaviors are more covert. A brand could have the most amazing service or product, but we’d never know… because we can’t get passed all those awful online behaviors.
We believe that the only way to improve is to know what behaviors don’t work. Evaluating the things we do that don’t work isn’t a comfortable exercise. Partnering with a great branding agency is important and (we think) is the best investment brands can make. Here is a list for those brands who are managing their online brand image alone.
How will you get to where you need to go if you don’t have a road map? Unless you just know where you are going… or maybe… see, this analogy just fell apart. It is imperative for brands to understand the why and how of what they are doing online. At Moxy Ox we call this intentional relationship building. We know the why and how and we understand that, for our clients, the relational aspect of online networking needs to have a road map. We ask our clients: What is your message, why do you value the message, and how are we going to translate those values to your audience.
It is hard to drink from a fire hydrant. We all know these brands. “ALL the content. ALL the time” is their motto. Online users are turned off by too much and too little. Brands have to strike a balance that resonates with their consumers/clients. By knowing your brand analytics you are able to determine when is the best time to post content, who you should target, and what content your users are actually engaging.
The unfortunate thing is that these brands have yet to realize that online networking and social media is very much like IRL (in real life) relationships. We are all about being your own biggest fan, but this has to be done in the context of a quality relationship. In real life, those of us who visit a friend’s house and spend all of our time talking about ourselves are sure to whittle away at the nerves of others. Consumers know what social media is for. They become natural advocates and fans of brands that are doing things worth talking about. IF you are doing something worth sharing, you won’t have to force people to talk. If you are your only advocate in the social media space, it might be time to do some revamping of your strategy. Don’t have a strategy? Refer to #5
So much of what we are doing online is about building authentic relationships. Conflict and discomfort are a natural part of interacting with others, both professionally and personally. What matters most is not that a brand receives a critique, but how they approach the critique or criticism. Deleting a comment shows an audience that you are unwilling to engage anything but “positive” reviews and that you are unable to control your message through dialogue. Ignoring an online critique shows that you don’t care. Both behaviors are unacceptable when a brand’s focus is to build a relationship with a consumer/client.
It should be no surprise that auto-response is a bad move. People, after all, typically engage on social media because they, well, WANT TO ENGAGE. Auto- response is not real engagement. It is a lazy way to manage your social media relationships. As a brand recently showed us, it can also create laziness to the point that it becomes negligence when your brand comes under fire. The number one worst thing you could do on social media is to not have your brand represented online. This means other people are curating your brand’s voice and image without your input.
For some of us in the Boomer generation, understanding the benefits of social media and digital marketing can be nebulous. Experts say you either get it or you don’t, and without a lot of analytic insight the ROI is unclear at times. The Boomer Investor needs to know how much time and resources are required to bridge the gap between how we are accustomed to building business versus the way businesses are trending now: Social Content Marketing and Online Influencers.
The Boomer Generation is known for their hard work. “First to work and last to leave” meant a significant amount of person to person relationship building. Baby Boomers are increasing their usage of social media. Along with the waves of Baby Boomers comes the Boomer Investor. As a generation the Baby Boomers have a surplus of disposable income, and the Boomer Investor is a shrewd business person. The Boomer Investor knows face to face business transactions. We have weathered the lean times and socked away enough to make sure we can invest in ways that are meaningful. So when a Millennial approaches us about social media and asks us to invest… it can be a hard sell.
Stripped down, social media is all about relationship building. Beyond all the HTML there are people with needs and ideas. Gary Vaynerchuk puts it this way: “Social media’s arrival was simply a catalyst for a revolution that was alreadybrewing in the minds of consumers sick to death of feeling isolated, unappreciated, and ignored.”
The Millennial Generation are broadcasters. They feel a certain empowerment to curate their worlds. Young people are social media savvy. Online networking is the language of the Millennial Generation: To Speak. Connect. Create. Grow.
Again, Gary Vaynerchuk makes it plain for us:
“At its core, social media requires that business leaders start thinking like small town shop owners.”
Do not over complicate it. Your businesses online reputation is, in essence, the same as what good ole word-of-mouth used to be. It is the impetus to staying relevant, authentic, and keeping pace with the needs of your consumers. If you aren’t engaging your audience online and curating your story you are not on the track to succeed. At Moxy Ox we are bridging the gap for Baby Boomer Investors, Businesses, and Consumers. The language our multi-generational team speaks is COLLABORATION. We have Baby Boomers, Millennials, and the generations in between creating synergy to move us forward.
I am ready to sit down with my fellow Boomer Investors and talk about how we can start trusting the value of social media and harnessing the power of the generations below ours to build successful businesses. Let’s Chat!